On November 30, 2019, the 2019 VIVA "Love Without Borders" Charity Show was held at the Kerry Centre of Shanghai Pudong. It hosted by Shanghai Soong Ching Ling Foundation, with over 300 caring people and entrepreneurs participated in the caring relay. Following the "Cheer for Love 2017", in the "Relay for Love 2019 Charity Action", employees of Columbia China Group actively served as charity volunteers on the day of the charity event.